On Sunday evening I was invited to attend the launch of a new lifestyle company from the Alexander Du’Bel group at The West End’s top cabaret venue, Circus.
Circus is one of my favorite venues in London; the cocktails are punchy, the food delicious and the entertainment never fails to amaze me. In fact, the last time I was there, as part of the audience in a cooking programme to be aired on BBC3 in the new year, I left convinced that when the episode is shown it will contain far too many shots of me gazing up, open mouthed at the gymnasts performing on our table.
The free champagne was already flowing when we arrived and, never one to turn down a glass of bubbly, it wasn’t long before I had raised a glass and was mingling amongst the trendy West End crowd of footballers, dancers and models that had turned out for the launch of this interesting, members only lifestyle club.
Alexander Du’Bel lifestyle allows members access to exclusive offers on high end luxury brands such as Bang and Olufson as well as its Travel Service offering exclusive deals on luxury, worldwide resorts and bespoke VIP packages to Vegas. Perhaps what makes this exclusive membership different to other lifestyle companies out there at the moment is the links it has with various charities and a percentage of each membership is donated directly to the charities it supports.
Managing Director Damian Batt took to the stage to welcome his guests and explain a little about the vision he had when setting up the company. He also welcomed on stage a representative from one of the charities, a hospice based in Oxfordshire, that he is supporting.
It is nice to see a young footballer with the foresight of thinking about life after football and his vision and drive are likely to be the driving forces behind the company’s impending success.
Damian spoke with passion about the charitable links of his company as well as his desire to provide his members with a high quality, bespoke service befitting of their lifestyles. He certainly succeeded in creating a professional and high quality launch night whilst the first edition of the ADL magazine offered a promising taste of what is to come as the company grows and develops. The magazine contains a variety of lifestyle articles from health and fitness tips by a personal trainer to reviews on the latest gadgets hitting the world of technology, not to mention an interview with one of Britain’s most current and in demand artists, Paloma Faith.
After the last act of the night but before the over indulance of the free champagne started to make me feel woozy, my husband and I made a discreet exit to avoid being persuaded to join the after party at Whisky Mist, knowing that despite the temptation to carry on the festivities, it was back to the day job on Monday and teaching teenagers with a champagne hangover is not the most enjoyable way to spend a day!
Thank you Damian Alexander Du’bel and Circus for a fabulous night and I wish you every success with your new venture.